Game Seven Appointed Social and Digital Agency of Record for BlueTriton Brands

BROOKLYN, November 28, 2023 – Game Seven, the full-service creative, social, and experiential marketing arm of Excel Sports Management, has been named social and digital agency of record (AOR) for BlueTriton Brands. Game Seven and BlueTriton will be elevating the social profiles of the company’s largest beverage brands including Deer Park® 100% Natural Spring Water, Poland Spring® 100% Natural Spring Water, Pure Life® Purified Water and Saratoga® Spring Water.

Game Seven will be responsible for social and digital planning, as well as the execution for brands across the portfolio. The agency will leverage its creative, influencer and experiential expertise to spotlight the individual brand identities through captivating content online.

“There is a massive opportunity for BlueTriton Brands and their portfolio of beverages to reach consumers in unique and engaging ways through social media,” said Justin Leonard, Co-Founder and CEO of Game Seven. “We’re excited to tap into this niche market and showcase how water brands can be lifestyle brands.”

Since its launch in 2010, Game Seven has amassed a robust roster of clients that live at the intersection of sport and culture, including Nike, Meta, TikTok, Timberland, Oakley and Amazon. The agency is also a digital and social AOR for Spotify and House of Hoops.

“We live in a world where consumers expect more from brands and where brands need to mean more,” said Kheri Holland Tillman, Chief Marketing Officer of BlueTriton Brands. “Partnering with Game Seven and leveraging their track record of developing and amplifying culturally relevant brands will help our portfolio engage, differentiate and breakthrough in a crowded landscape.”

In addition to its work in social media, Game Seven has recently managed creative and experiential activations for brands during the most important sport and cultural moments of the year including NBA All-Star Weekend, Super Bowl, Art Basel, and VidCon.

Excel Sports Management acquired Game Seven in 2022.