Pure Life® Purified Water teams up with ‘Impossible’ Chef Robert Irvine to lead a 2023 Family Summer Challenge that kicks off this May

On Behalf of Pure Life®, the Food and Fitness Guru will Spearhead a Social Media Challenge Aimed at Inspiring Families to Spend Quality Time Together, Get Active and Hydrate in a Healthy Way

Los Angeles, CA — May 15, 2023 — As summer approaches, families and friends are always looking for ideas and inspiration on how to make quality time more memorable. Pure Life® is committed to helping families — those we’re born into and those we choose — enjoy life’s special moments by providing simple hydration solutions. That’s why Pure Life teamed up with world-class chef, television personality, philanthropist, and entrepreneur Robert Irvine to create an unforgettable Summer Challenge that will inspire consumers to come together, get active and create new routines together. Pure Life is also helping families stay hydrated this summer by giving those who enter the Summer Challenge a chance to win a year’s supply of Pure Life® water. 

“We are thrilled to partner with Robert Irvine to provide a guide for building healthy habits and staying active this summer for all kinds of families,” said Meagan Pirog, Senior Brand Manager. “This partnership strengthens our goals of providing healthy hydration solutions to all families, whether it is the one you’re born into or the one you choose.”                         

Best known for his long-running Food Network shows Restaurant: Impossible and Dinner: Impossible, Robert Irvine is an award-winning chef and fitness authority who is equally devoted to uplifting others through his philanthropic work. A veteran and committed advocate of the military, Robert established the Robert Irvine Foundation in 2014 to support veterans and military causes. Pure Life found the ideal partner in Robert to bring the Summer Challenge to life, as both share a common dedication to community building. 

“Yes, this is a fun, exciting promotion but it’s so much more than that. This partnership brings together passionate, like-minded people who share the same values — Team Irvine and Pure Life — and unites us in a common cause to make families healthier and happier and bring them closer together. Working in tandem, we’ll have a greater impact in this cause than we ever could alone, and I’m incredibly grateful to be a part of it,” shared Robert Irvine.    

This summer, be on the lookout for the Pure Life content series that features Robert showing families and friend groups how to cook his beloved recipes and challenging them to create a new routine together. The brand will release new episodes throughout the summer across social and digital channels, with followers also able to find everything—including more recipes and activities. So, cook something new, try a sport, or find a place to explore. The options are endless and what matters most is creating new routines that will keep your family active and hydrated!

Below are tentative details on how to participate in the Summer Challenge. (All of which are subject to change)

● Dates of the Summer Challenge: May 1st – August 6th, Summer Challenges will be issued on Robert’s Instagram channel @chefirvine where he will post regularly. All materials will be supported on Pure Life @purelifeus.

● How To Enter: Post a video or image on Instagram and show us how you and the people you do life with are creating new activities together. Use hashtag #PureLifeSummerChallenge and follow and tag @PureLifeUS. Tell us your family’s story beneath the photo or video, explaining how the routine is refreshing your summer and helping you make the most of your time together.

● Prizing: First Prize: 2 winners per month will get a year’s supply of Pure Life delivered via 52 coupons. Grand Prize: 1 Grand prize winner will be selected for a backyard party to close out the summer for their Chosen Family featuring special guests and surprises.