Arrowhead® 100% Mountain Spring Water Promotes Reuse & Recycling at Popular California Music Festival
Arrowhead® 100% Mountain Spring Water kept festivalgoers hydrated while increasing efforts to reduce waste at Portola, a two-day waterfront music festival in San Francisco, California. In continued partnership with AEG Presents, the BlueTriton Brands team hosted attendees at the Camp Arrowhead® engagement area, providing a water refill station powered by reusable 5-gallon bottles of Arrowhead® water and several games promoting attendees to return reusable cups and recyclable beverage containers in exchange for prizes.
Attendees were encouraged to collect recyclable bottles and reusable cups on the grounds of the festival, return it to clearly marked return containers set up at the Arrowhead® booth to win various prizes.
The prizes represented non-monetary incentives for people to return recyclable or reusable beverage containers. Based on the quantity of items returned, program participants were able to select from various prizes like reusable water bottles, hats, t-shirts, backpacks, and sunglasses with the Arrowhead® Brand.
Along with the roughly 1,500 cans, bottles and cups recycled during the two-day event, more than 1,000 people took advantage of refilling reusable water bottles and cups with Arrowhead® 100% Mountain Spring Water at the company’s hydration station.
“We are proud to bring this engagement to San Francisco and are grateful for the festivalgoers participation,” said Ed Ferguson, Chief Sustainability Officer of BlueTriton Brands. “This engagement is an important continuation of our research and focus on advancing incentivized, source-separated collection of beverage containers building on the proven results of recycling refunds and deposit return systems in the U.S.”
BlueTriton Brands owns Arrowhead® 100% Mountain Spring Water along with a portfolio of other water brands. The electronic music festival was held at Pier 80 at the end of September 2023.
