BlueTriton Brands through its Pure Life® brand supports veterans finding a new path after military service
BlueTriton Brands, through its Pure Life® Purified Water brand, is proud to partner with the FitOps Foundation and the University of Health & Performance (UHP) to support veterans rediscover their purpose after their service in the military.
FitOps Foundation and the University of Health & Performance provide educational support, research, and entrepreneurship opportunities to veterans and active-duty military seeking careers as health and wellness coaches.
In 2021, BlueTriton Brands, through its Pure Life® brand, donated $1 million to fund building a culinary center on the campus of University of Health & Performance. Additionally, a $298,000 donation was made to fund 32 educational scholarships to veterans pursuing a career in health and wellness at the university in 2022.
The Pure Life® brand has launched new packaging highlighting its commitment to supporting veterans on over 200 million cases of water across America.
You’re encouraged to share the story of the veteran in your life, using the hashtag #PureLifeUHP, to support veterans training at the University of Health and Performance.
